Mortgage marketing in 2019 is hard. You pour time, effort and money into meticulously planned lead generation campaigns only to find that most of the website visitors drop off before giving you their contact info.

At the root of this problem is the lead capture form.

Lead capture forms are clunky, slow, unengaging and downright boring. No one likes filling them out, and they are killing your marketing efforts.

This is where chatbots come into picture.

Chatbots transform the mundane form-filling process into a personalized consultation with a virtual loan officer. The best part is that they are completely automated, so you can kick back and relax as the chatbot does the hard work of bringing people into your funnel.